It’s the final push for shoppers this week, looking for the perfect gift to put under the tree for that special someone. Retail has been a roller coaster ride this year, and bookstores have not stayed out of that amusement park. But, it seems this morning that more people are looking for books in the store than have in the last week.
My own Christmas shopping is not done (I haven’t really even started- I know, I know, give me grief later when I have time for it). But, one of the things that made me feel really good was that each of my kids specifically requested books this Christmas, and not just a book, but books. Multiple. More than one. I think I can accommodate that!
“Tales of Beedle the Bard” which started out slowly has continually picked up steam. I may just sell nearly all what I brought in for the store. I may even buy one.
The reissues of the Ian Flemining’s James Bond books in the pulp fiction covers are suddenly catching some attention, along with the James Bond Encyclopedia.
Local author, and friend of the bookstore, Brandon Sanderson has written the Mistborn series which had helped our Sci-Fi/Fantasy section to have the best month we’ve ever had. And, we can’t forget Brandon Mull, another local author who has parents coming to the store to find copies of his Fablehaven series. One of my daughters has been begging me for book four in the series (sorry, dear, it doesn’t come out until March, and I don’t think I’ll be getting an advanced reading copy).
I’m almost out of the complete, 4 volume Twilight boxed set. Stephanie Meyers vampires are still hot (in the book and on the movie screen) and are still selling well. Even the reissued, hardcover, slipcased, collectors edition of “Twilight” is selling- most likely to all those Twilight fans who have already read the book.
One of our personal favorites around the store has been Monkton’s “The Penguin of Death.” This little gift-sized hardcover book is not only hilarious, “he can kill you in any 1 of 412 different ways,” but is “One of the most bizarre and engaging stories ever written. This has been one of our favorites books to handsell to customers, mainly because it sells itself.
Well, here’s to hoping you get all of your shopping done, especially you guys out there (yeah, it’s always the guys, I know, I’m right there with you) and that you get to all your destinations safely.
Like Steve Carell’s character in “Dan in Real Life”, bookstore employees pride themselves on hand-selling books. Unlike Dan they do it for a living, but that doesn’t necessarily preclude romantic entanglements similar to the one that made the movie so enjoyable. The nature of hand-selling is getting to know the customer’s preferences and introducing them to a book they can fall in love with, after all! Sales reps from publishers provide the same service to bookstore employees, making recommendations based upon each store’s unique clientele. This requires developing a personal relationship that goes far beyond ad copy in a catalog. Some of our reps have forged those candid relationships with us, only to have them sundered by the current retail climate. Henry Hubert, the independent rep who shared with me The Irony of American History by Reinhold Niebuhr, was forced into another line of work when his expenses exceeded his income. It’s not just the independent reps who are cutting back, however. Scholastic cut Dawn Kehret’s position when they couldn’t get enough volunteers for early retirement. Larry Yoder was forced to retire a year early by MacMillan. We will get new reps who may be every bit as enthusiastic and capable as Henry, Dawn, and Yoder, but they won’t have the same rapport with us. They won’t have as much time to develop that relationship, either, now that they will have larger territories to cover. We still have John T. Lake as our Pearson rep, but he is now responsible for every account west of Chicago as a result of restructuring. This does not bode well for the publishing industry. Books need publishers, so the houses must be fiscally responsible, but bookselling needs the personal touch, too. Hand-selling books is absolutely critical in lean times, at every level. We’ll miss you, Henry, Dawn, and Yoder!



